DESIGN SYSTEM To express how devices, products and brands work better together we developed a design system which drew reference from the four-color printing technique showing how forms, colors and shapes can build and overlap to make new forms, colors and shapes.

MOTION SYSTEM  Working with Block & Tackle, who acted as motion design partners, we helped to create a series of screen savers and title card animations to be used throughout the Google space exhibiting our visual identity system.

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estimated attendees were registered to attend the 2022 event.

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GUIDELINES  The Better Together brand would be applied to everything from kiosks and signage to keynotes, collateral and merchandise. To help ensure correct usage for the numerous internal teams and agencies working to build the experience we created a shareable and robust brand guidelines.

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